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Toshiba connects with new agency

28 January 2010

Sydney 28 January 2010: Toshiba (Australia) Pty Limited today announced the appointment of Fuel Communications as the public relations agency for its notebook business in Australia and New Zealand and audio visual business in Australia.

“Fuel’s strong team dynamic, passion and experience in IT were just some of the strengths that helped Fuel win the business,” said Mark Whittard, Managing Director, Toshiba (Australia) Pty Limited.

“The team showed strong expertise in B2B and B2C public relations as well as social media, which is now an essential channel to reach our consumers.

“Fuel’s demonstrated experience in delivering thought leadership programs and creative responses to the brief also contributed to our decision,” he said.

Fuel Communications was selected from a field of five public relations agencies.

Fuel Communications officially begins on Monday February 1, 2010.

For further press information please contact:
Selena Adams
Toshiba Australia
Ph: 02 9887 8120
Email: sadams@Toshiba-tap.com

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